In the letter, seen by AltFi, VibePay’s lawyers wrote that the use of Viber Pay as a brand would “risk confusing and misleading the public into believing that the services supplied by your client are from, associated with, authorised by, or endorsed by, our client, when they are not.” On Sunday Massie’s lawyers sent a cease and desist to Rakuten’s messaging app Viber just days after its launch of payments in Europe under the Viber Pay brand. Viber, owned by Japanese multinational company Rakuten, says it hopes its decision serves to "level up" the Anti-Defamation League and NAACP's #StopHateForProfit movement, which calls on Facebook's advertisers to pause ad spending during the month of July in light of the proliferation of hate speech on the platform.įacebook didn't immediately respond to a request for comment.Less than a year after VibePay CEO and founder Luke Massie defended his fintech’s brand against Klarna, now Massie is on the defensive once again, this time against $8bn Japanese conglomerate Rakuten. Viber's announcement points to Facebook's Cambridge Analytica scandal as a major cause for concern, and calls the platform's inability to curb the spread of hate speech following the killing of George Floyd "the last straw."
We are not the arbiters of truth, but the truth is some people are suffering from the proliferation of violent content and companies must take a clear stand." "From the company's mishandling of data and lack of privacy in its apps, to its outrageous stand of avoiding the steps necessary to protect the public from violent and dangerous rhetoric, Facebook has gone too far. "Facebook continues to demonstrate poor judgment in understanding its role in today's world," said Viber CEO Djamel Agaoua. According to Viber, the decision comes in the wake of "Facebook's data violations and failure to combat violent rhetoric."Įffective immediately, the messaging app will cease all ad spending on the social networking platform, and it plans to remove Facebook Connect, Facebook SDK, and Giphy from the app by the start of July. Viber, a messaging app with over 1 billion users, is cutting all ties with Facebook, the company said Thursday.
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